Privacy Policy in Accordance with the GDPR

1. Name and Address of the Data Controller
2. General Information on Data Processing
3. Provision of the Website and Creation of Log Files
4. Use of Cookies
5. Rights of the Data Subject
6. External Services

1. Name and Address of the Data Controller

The data controller within the meaning of the General Data Protection Regulation (GDPR) and other national data protection laws of the member states, as well as other data protection regulations, is:

Data Protection Officer of Guggenberger Reinigungstechnik GmbH & Co. KG
Untere Mühle 2
88489 Wain

Contact:
Phone: +49 (07353) 98 862-0
Fax: +49 (07353) 98 862-15
Email: info@guggenberger.biz

2. General Information on Data Processing

2.1 Scope of Personal Data Processing

We generally collect and use our users’ personal data only to the extent necessary to provide a fully functional website as well as our content and services. The collection and use of our users’ personal data generally takes place only with the user’s consent. An exception applies in cases where obtaining prior consent is not possible for practical reasons and the processing of the data is permitted by law.

2.2 Legal Basis for the Processing of Personal Data

To the extent that we obtain the data subject’s consent for the processing of personal data, Article 6(1)(a) of the EU General Data Protection Regulation (GDPR) serves as the legal basis for the processing of personal data.

When processing personal data necessary for the performance of a contract to which the data subject is a party, Article 6(1)(b) of the GDPR serves as the legal basis. This also applies to processing operations necessary for the implementation of precontractual measures.

To the extent that the processing of personal data is necessary to comply with a legal obligation to which our company is subject, Article 6(1)(c) of the GDPR serves as the legal basis.

In the event that vital interests of the data subject or another natural person necessitate the processing of personal data, Article 6(1)(d) of the GDPR serves as the legal basis.

If the processing is necessary to safeguard a legitimate interest of our company or a third party, and the interests, fundamental rights, and fundamental freedoms of the data subject do not override the aforementioned interest, Article 6(1)(f) of the GDPR serves as the legal basis for the processing.

2.3 Data Erasure and Retention Period

The data subject’s personal data will be erased or blocked as soon as the purpose for which it was stored no longer applies. Data may also be retained if this is provided for by European or national legislation in Union regulations, laws, or other provisions to which the controller is subject. Data will also be blocked or erased when a retention period prescribed by the aforementioned standards expires, unless further storage of the data is necessary for the conclusion or performance of a contract.

3. Provision of the Website and Creation of Log Files

3.1 Description and Scope of Data Processing

Each time our website is accessed, our system automatically collects data and information from the computer system of the accessing user.

The following data is collected in this process:

1. Information about the browser type and version used
2. The user’s operating system
3. The user’s IP address
4. Date and time of access
5. Websites from which the user’s system accessed our website
6. Websites accessed by the user’s system via our website

The data is also stored in our system’s log files, whereby the IP address is truncated immediately after collection—specifically, an IPv4 address is truncated to the first two bytes, and an IPv6 address is truncated to the first 32 bits. Personal profiles cannot be created using such truncated IP addresses. This data is not stored together with any other personal data of the user.

3.2 Legal Basis for Data Processing

The legal basis for the temporary storage of the data and log files is Article 6(1)(f) of the GDPR.

3.3 Purpose of Data Processing

The temporary storage of the IP address by the system is necessary to enable the website to be delivered to the user’s computer. For this purpose, the user’s IP address must remain stored for the duration of the session.

Data is stored in log files to ensure the website functions properly. In addition, the data helps us optimize the website and ensure the security of our information technology systems. The data is not analyzed for marketing purposes in this context.

These purposes also constitute our legitimate interest in data processing pursuant to Article 6(1)(f) of the GDPR.

3.4 Duration of Storage

The data is deleted as soon as it is no longer necessary to achieve the purpose for which it was collected. In the case of data collected for the purpose of providing the website, this occurs when the respective session ends.

If the data is stored in log files, this occurs after no more than seven days. Storage beyond this period is possible. In this case, the IP addresses of users are truncated, making it no longer possible to identify the client that initiated the request.

3.5 Right to Object and Right to Erasure

The collection of data for the purpose of providing the website and the storage of data in log files are absolutely necessary for the operation of the website. Consequently, the user has no right to object.

4. Use of Cookies

The website does not use cookies that require consent.

5. Rights of the Data Subject

If your personal data is processed, you are a data subject within the meaning of the GDPR, and you have the following rights vis-à-vis the controller:

5.1 Right of Access

You may request confirmation from the data controller as to whether we are processing personal data concerning you.

If such processing is taking place, you may request the following information from the controller:

1. the purposes for which the personal data is processed;
2. the categories of personal data being processed;
3. the recipients or categories of recipients to whom the personal data concerning you has been or will be disclosed;
4. the planned duration of storage of the personal data concerning you or, if specific details cannot be provided, the criteria for determining the storage period;
5. the existence of a right to rectification or erasure of the personal data concerning you, a right to restrict processing by the controller, or a right to object to such processing;
6. the existence of a right to lodge a complaint with a supervisory authority;
7. all available information regarding the origin of the data, if the personal data were not collected from the data subject;
8. the existence of automated decision-making, including profiling, pursuant to Article 22(1) and (4) of the GDPR and—at least in such cases—meaningful information regarding the logic involved, as well as the scope and intended consequences of such processing for the data subject.

You have the right to request information regarding whether the personal data concerning you will be transferred to a third country or to an international organization. In this context, you may request to be informed of the appropriate safeguards pursuant to Article 46 of the GDPR in connection with the transfer.

This right of access may be restricted to the extent that it is likely to render impossible or seriously impair the achievement of research or statistical purposes, and the restriction is necessary for the fulfillment of those research or statistical purposes.

5.2 Right to Rectification

You have the right to request that the controller rectify and/or complete the personal data concerning you if the processed personal data is inaccurate or incomplete. The controller must carry out the rectification without undue delay.

Your right to rectification may be restricted to the extent that it is likely to render the achievement of research or statistical purposes impossible or seriously impair it, and the restriction is necessary for the fulfillment of such research or statistical purposes.

5.3 Right to Restriction of Processing

Under the following conditions, you may request the restriction of the processing of personal data concerning you:

1. if you contest the accuracy of the personal data concerning you for a period of time that allows the controller to verify the accuracy of the personal data;
2. the processing is unlawful and you oppose the erasure of the personal data and instead request the restriction of its use;
3. the controller no longer needs the personal data for the purposes of the processing, but you need it to assert, exercise, or defend legal claims; or
4. if you have objected to the processing pursuant to Article 21(1) of the GDPR and it has not yet been determined whether the controller’s legitimate grounds override your interests.

If the processing of your personal data has been restricted, such data—with the exception of its storage—may be processed only with your consent or for the purpose of asserting, exercise, or defense of legal claims, or to protect the rights of another natural or legal person, or for reasons of an important public interest of the Union or a Member State.

If processing has been restricted in accordance with the above conditions, the controller will notify you before the restriction is lifted.

Your right to restriction of processing may be limited to the extent that it is likely to render impossible or seriously impair the achievement of research or statistical purposes, and the restriction is necessary for the fulfillment of those research or statistical purposes.

5.4 Right to Erasure

a. Obligation to Erase

You may request that the data controller erase your personal data without delay, and the data controller is obligated to erase such data without delay if any of the following grounds apply:

1. The personal data concerning you is no longer necessary for the purposes for which it was collected or otherwise processed.
2. You withdraw your consent on which the processing was based pursuant to Article 6(1)(a) or Article 9(2)(a) of the GDPR, and there is no other legal basis for the processing.
3. You object to the processing pursuant to Article 21(1) of the GDPR, and there are no overriding legitimate grounds for the processing, or you object to the processing pursuant to Article 21(2) of the GDPR.
4. The personal data concerning you has been processed unlawfully.
5. The erasure of the personal data concerning you is necessary to comply with a legal obligation under Union law or the law of the Member States to which the controller is subject.
6. The personal data concerning you was collected in connection with information society services offered in accordance with Article 8(1) of the GDPR.

b. Disclosure to Third Parties

If the controller has made the personal data concerning you public and is obliged to erase it pursuant to Art. 17(1) of the GDPR to erase it, it shall take appropriate measures, including technical measures, taking into account available technology and the cost of implementation, to inform other controllers processing the personal data that you, as the data subject, have requested the erasure of all links to such personal data or of copies or replicas of such personal data.

c. Exceptions

The right to erasure does not apply to the extent that the processing is necessary

1. for the exercise of the right to freedom of expression and information;
2. to comply with a legal obligation that requires processing under Union or Member State law to which the controller is subject, or to perform a task carried out in the public interest or in the exercise of official authority vested in the controller;
3. for reasons of public interest in the area of public health pursuant to Art. 9(2)(h) and (i) and Art. 9(3) of the GDPR;
4. for archiving purposes in the public interest, scientific or historical research purposes, or for statistical purposes pursuant to Article 89(1) of the GDPR, insofar as the right referred to in subsection (a) is likely to render impossible or seriously impair the achievement of the objectives of such processing; or
5. to assert, exercise, or defend legal claims.

5.5 Right to Information

If you have exercised your right to rectification, erasure, or restriction of processing with the controller, the controller is obligated to notify all recipients to whom your personal data has been disclosed of such rectification, erasure, or restriction of processing, unless this proves impossible or involves disproportionate effort.

You have the right to be informed by the controller about these recipients.

5.6 Right to Data Portability

You have the right to receive the personal data concerning you that you have provided to the controller in a structured, commonly used, and machine-readable format. You also have the right to transmit this data to another controller without hindrance from the controller to whom the personal data was provided, provided that

1. the processing is based on consent pursuant to Article 6(1)(a) of the GDPR or Article 9(2)(a) of the GDPR, or on a contract pursuant to Article 6(1)(b) of the GDPR, and
2. the processing is carried out by automated means.

In exercising this right, you also have the right to have the personal data concerning you transmitted directly from one controller to another, to the extent that this is technically feasible. The freedoms and rights of other individuals must not be compromised as a result.

The right to data portability does not apply to the processing of personal data that is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

5.7 Right to Object

You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you that is carried out pursuant to Article 6(1)(e) or (f) of the GDPR; this also applies to profiling based on these provisions.

The controller will no longer process the personal data concerning you unless it can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or the processing is necessary for the establishment, exercise, or defense of legal claims.

If your personal data is processed for direct marketing purposes, you have the right to object at any time to the processing of your personal data for such marketing purposes; this also applies to profiling to the extent that it is related to such direct marketing.

If you object to processing for direct marketing purposes, the personal data concerning you will no longer be processed for such purposes.

In connection with the use of information society services—notwithstanding Directive 2002/58/EC—you have the option to exercise your right to object through automated procedures that utilize technical specifications.

You also have the right to object, on grounds relating to your particular situation, to the processing of your personal data carried out for scientific or historical research purposes or for statistical purposes pursuant to Article 89(1) of the GDPR.

Your right to object may be restricted to the extent that it is likely to render the achievement of the research or statistical purposes impossible or seriously impair it, and the restriction is necessary for the fulfillment of the research or statistical purposes.

5.8 Right to Withdraw Consent Under Data Protection Law

You have the right to withdraw your consent under data protection law at any time. Withdrawal of consent does not affect the lawfulness of processing carried out on the basis of consent prior to withdrawal.

5.9 Automated Decision-Making in Individual Cases, Including Profiling

You have the right not to be subject to a decision based solely on automated processing—including profiling—that produces legal effects concerning you or similarly significantly affects you. This does not apply if the decision

1. is necessary for the conclusion or performance of a contract between you and the controller,
2. is permitted under Union or Member State law to which the controller is subject, and such law provides for appropriate measures to safeguard your rights and freedoms as well as your legitimate interests; or
3. is based on your explicit consent.

However, such decisions may not be based on special categories of personal data as defined in Article 9(1) of the GDPR, unless Article 9(2)(a) or (g) applies and appropriate measures have been taken to protect your rights, freedoms, and legitimate interests.

With regard to the cases mentioned in (1) and (3), the controller shall implement appropriate measures to safeguard your rights, freedoms, and legitimate interests, including at a minimum the right to request human intervention by the controller, to present your point of view, and to contest the decision.

5.10 Right to File a Complaint with a Supervisory Authority

Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your residence, your workplace, or the place where the alleged infringement occurred, if you believe that the processing of your personal data violates the GDPR.

The supervisory authority to which the complaint was submitted shall inform the complainant of the status and outcome of the complaint, including the possibility of a judicial remedy under Article 78 of the GDPR.

6 External Services

6.1 Use of Social Media Links

We currently use various links to different social media platforms, such as Facebook, Instagram, and Pinterest. These are not social media plugins, but merely links. If you click on one of these links, you will be redirected to the respective website provider, and your IP address will be transmitted in the process. If you are logged into the respective social media account at the same time, additional data may be collected by the respective provider under certain circumstances.

6.2 Google Maps

This site uses the Google Maps map service via an API. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

To use the features of Google Maps, it is necessary to store your IP address. This information is generally transmitted to a Google server in the United States and stored there. The provider of this site has no influence over this data transmission.

The use of Google Maps is in the interest of presenting our online offerings in an appealing way and making it easy to find the locations listed on our website. This constitutes a legitimate interest within the meaning of Art. 6(1)(f) of the GDPR.

Google Maps is not loaded without your consent; a so-called “2-click” solution has been implemented. Only after you click on the link to activate Google Maps will data, if applicable, be transmitted to Google.

For more information on the handling of user data, please see Google’s Privacy Policy: https://www.google.de/intl/de/policies/privacy/.

6.3 YouTube

We use videos from the “YouTube” video portal operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: “Google”) on our website. This integration is based on Article 6(1)(f) of the GDPR, and our interest lies in the seamless integration of the videos and the resulting appealing design of our website.

In doing so, we use the “enhanced privacy mode” option provided by Google.

When you visit a page that contains an embedded video, a connection is established with Google’s servers, and the content is displayed on the website by transmitting it to your browser.

According to Google, in “enhanced privacy mode,” your data—specifically which of our web pages you have visited, as well as device-specific information including your IP address—is only transmitted to the YouTube server in the U.S. when you watch the video. By clicking on the video, you consent to this transmission.

If you are logged into Google at the same time, this information will be associated with your YouTube account. You can prevent this by logging out of your account before visiting our website.

In some cases, information is transmitted to the parent company Google Inc., headquartered in the United States, to other Google companies, and to Google’s external partners, all of which may be located outside the European Union. Google uses standard contractual clauses approved by the European Commission for this purpose and relies on the adequacy decisions issued by the European Commission regarding certain countries.

YouTube is not loaded without your consent; a so-called “2-click” solution has been implemented.
Data may only be transmitted to Google after you have clicked on the link to activate Google Maps.

For more information on data protection in connection with YouTube, please see Google’s Privacy Policy.

6.4 Contact Form

If you submit inquiries to us via the contact form, the information you provide in the inquiry form—including the contact details you enter there—will be stored by us for the purpose of processing your inquiry and in case of follow-up questions. We do not share this data with third parties.

The processing of this data is based on Article 6(1)(b) of the GDPR, provided that your inquiry is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective handling of inquiries directed to us (Article 6(1)(f) of the GDPR) or on your consent (Article 6(1)(a) of the GDPR), provided that such consent was requested.

The data you enter in the contact form will remain with us until you request its deletion, revoke your consent to its storage, or the purpose for storing the data no longer applies (e.g., after your inquiry has been fully processed). Mandatory legal provisions—in particular retention periods—remain unaffected.

6.5 Use of Matomo (formerly Piwik)

(1) This website uses the web analytics service Matomo to analyze and regularly improve the use of our website. The statistics obtained enable us to improve our offerings and make them more interesting for you as a user. The legal basis for the use of Matomo is Article 6(1)(f) of the GDPR.

(2) This website uses Matomo with the “AnonymizeIP” extension. This shortens IP addresses during processing, thereby preventing direct personal identification. The IP address transmitted by your browser via Matomo is not combined with any other data we collect.

(3) The Matomo program is an open-source project. Information from the third-party provider regarding data protection is available at matomo.org/privacy-policy/.